Old mutual - Wrap Up What Matters
Festive Campaign | Art Direction & Design
The Task:
The festive season is a time for giving, celebrating and connecting with what matters most. The challenge was to create a vibrant, engaging festive campaign for Old Mutual that encouraged South Africans to celebrate responsibly while making financially smart decisions during the holiday season.
The solution:
Inspired by the joy of gifting, we developed “Wrap Up What Matters” — a festive visual identity that brings together ceThrough bold typography, rich green gradients, gift-inspired graphic elements and playful iconography, we created a distinctive visual language that feels both festive and unmistakably Old Mutual.
The result was a flexible, digital first design system that extended across social media, educational carousels and campaign messaging, making financial conversations feel more accessible and engaging during the festive season.
