Old Mutual - Music in the Garden
Event Campaign | Art Direction & Design
The Task:
Old Mutual's Music in the Garden brings people together through the shared experience of live music. The challenge was to create a vibrant, engaging visual campaign that celebrated South African musical talent, built excitement around the event and encouraged audiences to come together for a memorable day of music.
The solution:
Through striking artist imagery, expressive typography, layered green gradients and rhythmic graphic patterns, we created a contemporary visual language that feels fresh, dynamic and distinctly Old Mutual.
The result was a cohesive, adaptable design system that placed the artists at the forefront, celebrated local talent and brought the excitement of Music in the Garden to life across digital platforms.
